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Style guide

Coastal

Light woods, white walls and blue used sparingly enough to mean something.

Palette
Sailcloth#F5F2EB
Driftwood#CFC5B4
Sea Glass#9FB8B5
Harbour Blue#5B7F91
Deep Tide#2F4A56

Where it comes from

Seaside houses on both sides of the Atlantic, where salt light bleaches everything toward pale.

Coastal is a light problem before it is a colour problem. Pale floors, white or near-white walls, and natural fibre underfoot — with blue kept to accents, because a blue room reads as a theme rather than a coast.

Lighting

Cool-leaning daylight preserved, and warm artificial light after dark. Sheer window treatments rather than heavy ones.

What breaks it

  • Nautical novelty — anchors, ship wheels, rope knots as decor
  • Navy used too heavily
  • Heavy dark drapery
  • Glossy finishes

Where to spend

Window treatment. Coastal fails the moment the windows are dressed heavily, whatever the walls are doing.

Coastal by room

29 rooms

Try it on your own room

Upload a photo and the Studio redesigns it in Coastal, keeping your walls, windows and camera angle where they are.

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